B.B.A. (Information Technology) / Academic Year 2023-24 / Batch 2022-25 / Semester III / Generic Elective Courses Group

Services Marketing

    Catalogue Code: T2143
    Course Type: Generic Core Course
    Total Credit: 2
    Credits (Theory): 2
    No. of Hours: 30
    Internal Marks: 20
    External Marks : 30
    Total Marks: 50
    Experiential Learning: No
    Primary Orientation of the Course: Other
    Course Code: 301220313

    Retail Marketing

      Catalogue Code: T2148
      Course Type: Generic Core Course
      Total Credit: 2
      Credits (Theory): 2
      No. of Hours: 30
      Internal Marks: 20
      External Marks : 30
      Total Marks: 50
      Experiential Learning: No
      Primary Orientation of the Course: Other
      Course Code: 301220312

      E-Customer Relationship Management

        Catalogue Code: T3478
        Course Type: Generic Core Course
        Total Credit: 4
        Credits (Theory): 2
        No. of Hours: 60
        Internal Marks: 40
        External Marks : 60
        Total Marks: 100
        Experiential Learning: No
        Primary Orientation of the Course: Other
        Course Code: 301220311

        Financial Management

          Catalogue Code: T2456
          Course Type: Generic Core Course
          Total Credit: 4
          Credits (Theory): 2
          No. of Hours: 60
          Internal Marks: 40
          External Marks : 60
          Total Marks: 100
          Experiential Learning: No
          Primary Orientation of the Course: Other
          Course Code: 301220310

          Optimization Techniques in IT

            Catalogue Code: T3318
            Course Type: Generic Core Course
            Total Credit: 4
            Credits (Theory): 2
            No. of Hours: 60
            Internal Marks: 40
            External Marks : 60
            Total Marks: 100
            Experiential Learning: No
            Primary Orientation of the Course: Other
            Course Code: 301220309