B.B.A. (Information Technology) / Academic Year 2023-24 / Batch 2022-25 / Semester III / Generic Elective Courses Group

Services Marketing

Catalogue Code: T2143
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 20
External Marks : 30
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 301220313

Retail Marketing

Catalogue Code: T2148
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 20
External Marks : 30
Total Marks: 50
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 301220312

E-Customer Relationship Management

Catalogue Code: T3478
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 40
External Marks : 60
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 301220311

Financial Management

Catalogue Code: T2456
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 40
External Marks : 60
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 301220310

Optimization Techniques in IT

Catalogue Code: T3318
Course Type: Generic Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 40
External Marks : 60
Total Marks: 100
Experiential Learning: No
Primary Orientation of the Course: Other
Course Code: 301220309